Legal

Privacy Policy

Last updated: 29 September 2026

This Privacy Policy explains how Worcester Air Conditioning(“we”, “us”, “our”) collects, uses and shares the personal information you provide when you use this website or send us an enquiry. We are the “data controller” for that information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What we do. Worcester Air Conditioning is an enquiry and referral service. We do not carry out air-conditioning surveys, quotations or installations ourselves. When you submit an enquiry, we pass your details to an independent air-conditioning installer serving your area so they can contact you about it. We may receive a fee from the installer for the introduction.

If you have any questions about this policy or your data, please contact us at hello@worcesteraircon.co.uk.

1. The information we collect

Information you give us. When you complete our enquiry form we collect your name, phone number, email address, postcode, property type and the rooms you would like to cool, along with the page of the site you sent the enquiry from.

Information we collect automatically.When you visit the site, we and our analytics provider collect certain technical information — such as your IP address, device and browser type, the pages you view, how you arrived at the site, and cookie identifiers. See “Cookies and analytics” below.

2. How we use your information

We use your personal information to:

• handle your enquiry and pass it to an independent installer serving your area, so they can contact you about it;
• contact you about your enquiry if we need to, by phone, email or text;
• operate, maintain, analyse and improve the website; and
• comply with our legal and regulatory obligations.

Our lawful bases. We rely on: taking steps at your request before a contract is entered into (passing your enquiry to an installer, as you ask us to when you submit the form); our legitimate interests in handling enquiries and running our business; your consent (for non-essential analytics cookies, which you can withdraw at any time); and compliance with legal obligations.

No marketing. We do not use your enquiry details to send you marketing, and submitting an enquiry does not sign you up to any. If we ever want to send marketing, we will ask separately, and you will not need to agree in order to make an enquiry.

3. Who we share it with

We share your personal data only as described below:

• Independent installers. We pass your enquiry to an independent air-conditioning installer serving your area, so they can contact you about your enquiry, and where applicable arrange a survey and provide a quotation. The installer receiving your enquiry may vary depending on where you live and who is available. Once they receive your details, the installer is responsible for how they use them as a separate data controller, and their own privacy notice applies. We may receive a fee for the introduction. If you would like to know which installer received your enquiry, email us.
• Service providers. Trusted providers who process data on our behalf — including our website host, our lead-management system (used to receive and handle your enquiry) and our analytics provider — under appropriate contracts.
• Legal and regulatory. Where required by law, or to establish, exercise or defend legal claims.

4. Cookies and analytics

We use Google Analytics to understand how visitors use the site so we can improve it. This sets cookies and collects usage data as described above. Analytics cookies are only non-essential cookies and are used with your consent where required; you can control or delete cookies through your browser settings. You can read Google’s practices in the Google Privacy Policy, and opt out using the Google Analytics Opt-out Browser Add-on.

5. International transfers

Some of our service providers (for example our analytics and hosting providers) may process data on servers outside the UK. Where they do, we rely on appropriate safeguards — such as UK adequacy regulations or standard contractual clauses / the International Data Transfer Agreement — to protect your information.

6. How long we keep it

We keep enquiry information only for as long as necessary to deal with your enquiry and for a reasonable period afterwards (normally up to 24 months), unless the law requires us to keep it longer. Installers who receive your enquiry keep it according to their own policies. Analytics data is retained in line with our analytics provider’s settings.

7. Your rights

Under UK data protection law you have the right to:

• access the personal data we hold about you;
• ask us to correct inaccurate or incomplete data;
• ask us to erase your data in certain circumstances;
• restrict or object to our processing of your data;
• request a copy of your data in a portable format; and
• withdraw consent at any time where we rely on it.

To exercise any of these rights, email us at hello@worcesteraircon.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113, though we’d appreciate the chance to resolve things first.

8. Security

We take reasonable technical and organisational measures to protect your information. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

9. Children

This site and our services are aimed at homeowners and are not directed at children. We do not knowingly collect personal data from anyone under 18.

10. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

11. Contact us

Worcester Air Conditioning — email hello@worcesteraircon.co.uk.